Forza Football — Various Projects
Here I'm presenting a few high fidelity prototypes from different types of projects that I have worked in Forza Football so far.
Forza Challenge
This is one of the first projects I've worked in Forza Football. It's a 'prediction' based game for users to have fun with friends. Here is a sample of one of the interactions created for this project, where you predict the result swiping the cards.
Nike Phantom Tab
This is a proposal presented to Nike, one of our partners in 2018, where we offered a very unique Ad space in the app for a short period before the Discover tab is launched.
*I couldn't export the video with sound, because Principle does not support it.
Forza Football — Legends
This one is a concept created as 10% time project. The idea was to create a section inside the app to bring old legends of men/women's football players using the Wikipedia's API. *The illustrations and images are only mocks.
Subscription
The "Subscription" project was another great project handled by the squad I was working on. It was a big and complex project like the Following Player, including research, ideation, interviews, A/B testing, etc. The final result you can check below.
Home Ads Concept
A "side project" I created in my starting period in Forza Football, where we were discussing how to explore new Ad opportunities in the Home tab.
Teaser Libertadores Final
The idea was to explore the great moment of the Brazilian club Flamengo on Libertadores and reproduce an emotional video created by a supporter to increase the connection between the app and the Flamengo supporters. Unfortunately, there was a short time to implement the idea, and I also couldn't find the author for the credits.
*I couldn't export the video with sound, because Principle does not support it.
Behind The Brand
A project I developed while working together with the Forza Branding squad. This page was designed to increase the awereness about the new Forza Football branding and our mission among our users.